"You are the center of fragrance."
A museum-inspired, AI-powered fragrance journey that reads how you feel and move, translates your identity into a personalized scent, and hands it to you in a collectible camera-shaped bottle.
Scent is tied to memory, emotion and identity — yet we're asked to choose it from a shelf of generic labels and paper blotters.
of Gen Z consumers say they're willing to pay more for personalized products and experiences — yet fragrance shopping remains largely generic and category-based.
Shoppers rely on categories like "floral" or "woody," even though fragrance is deeply emotional and tied to self-expression.
Traditional fragrance retail lacks immersive storytelling and meaningful personalization.
People struggle to find scents that truly represent them — resulting in low confidence and high return rates.
Ever sprayed six testers at a counter, stopped being able to smell anything, and walked out with something that "seemed fine"? Scentra is designed for that moment.
An immersive, room-by-room journey with AI-driven identity mapping.
Bio-sensors track behavior and emotions as guests move through the museum.
City-themed, camera-shaped bottles — because scent is deeply tied to memories.
"Fragrance should not just smell like you. It should remember you."
I mapped how the same identity-to-scent experience scales from a flagship museum down to an airport kiosk and a phone. Pick a channel:
Every Scentra fragrance is dispensed in a camera-shaped bottle — because a memory is scientifically tied to scent. Each city gets its own edition, so the bottle becomes a souvenir of who you were, and where.
The mark blends a human profile with golden circuit lines and a blossoming branch — identity, technology and nature in one gesture. The tagline puts the person, not the product, at the center.
Why a camera? We take photos to hold on to a moment; scent does the same thing, invisibly. Shaping the bottle like a camera makes that connection something you can hold.
Targeting urban Gen Z & Millennials through the channels where identity and self-expression already thrive — and turning every bottle into shareable content.
projected total revenue in year one
Figures are the team's projections from the Brandstorm pitch.
Use L'Oréal's retail footprint, travel retail and digital ecosystem to launch in high-traffic, culture-forward cities.
Initial rollout in markets that seek personalization and experiential retail.
Expand through North America and Europe with condensed VR experiences in stores, airports and lounges — while scaling the app globally.
Our Brandstorm submission video walks through the full experience — from the museum to the bottle.
